We design and implement customer strategies and best commercial practices focused on capitalizing on potential opportunities in the market, while optimizing client profitability.
Companies, in their constant quest for growth, make decisions that destroy value by not considering and taking care of commercial challenges such as:
- Major commercial and service requirements
- Current unprofitable and expanding client base
- Inadequate and/or negative contribution products
- Limited focus of the organization towards the market
The purpose of the practice is to generate customer strategies according to the needs of the market and the organization’s capabilities that allow to create a competitive advantage and profitable growth.
Growth begins with a clear understanding of the market and with the definition of the strategic intention of the company with certain customer segments. From these elements we generate ground-level value propositions, congruent and executable to the operative level. We are experts in the Go To Merket design that defines where and how to take advantage of the market. An efficient sales forceand an impeccable commercial execution are two of the key points to implement the defined strategy.
