At Sintec we apply the best practices of customer segmentation to identify growth and profitability opportunities with customers. “Segmentation is the conceptual competitive advantage of a company. The business and service model has to constantly adapt to the different needs of customers.” – Carlos Salazar, President of Coca-Cola FEMSA In the growth process, companies seek … Continued

We help our clients define unique value propositions, optimizing the company offer through a combination of products, commercial conditions, and service experience by customer segment.   In the process of defining value propositions, companies face three important challenges:  Clarity and a formal method of defining the elements for an adequate market offer  Generic offer that … Continued

The route to market or Go to Market model, how to attend the market and customers, is one of the most important commercial competencies for businesses. Among the multiple options that a company faces to determine a strategy that allows profitable sales growth, one that offers huge opportunities is “re-thinking” the way in which products … Continued

The sales force enables the commercial strategy and directly contributes to certain crucial business variables such as sales, commercial expense, acquisition, and customer retention. There is a series of elements that must be present on managing holistically a sales force, especially in massive sales forces, given the difficulty in maintaining control and impact on business … Continued

Commercial results depend directly on the capacity of a company to execute the customer strategy and defined commercial practices.   Key elements of the Sintec solution, “Commercial Execution:”  Understanding the business and commercial strategy with a focus on processes  Definition of the catalog of core processes, interactions, and practices  Operative customer segmentation oriented towards POS … Continued